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IFA7’s Brand Protection

In this section, you can find an introduction into IFA7’s Brand Protection activities. Investing time and resources to protect the brand is of outmost importance to IFA7 in order to secure the revenue streams which fund IFA7’s football and social development initiatives as well as its men’s, women’s and youth competitions.

The IFA7 World Cup™ is the world’s largest single sporting event for football 7 reaching people all over the world. Key brand assets such as the Official Emblem represent great value for IFA7’s commercial program.