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To protect the IFA7 World Cup brand

The preparation for the staging of the an IFA7 World Cup began well in advance of the event. The focus is on the creation of a unique experience for all the participants of the IFA7 World Cup.

This brand includes the Official Emblem, Official Look program, Official Mascot, Official Slogan, Official Poster, Host City Posters and more. From the early days of the event preparations through to the final, the whole event needs a strong brand that captures the essence of the event and the host country, whilst forging strong emotional links between the IFA7 World Cup and fans all over the world.

In its role as the patron of the IFA7 World Cup, it is essential that IFA7 protects the integrity of the event’s brand.